There are SIX key elements to a perfect yellow pages ad – we call them the SIX W’s - it's an ad that lets your customers know:
Who you are
What products you offer
When you are open/can deliver
Where they can find you
www – web contact and email information
Why they should do business with you.
It's an ad that presents this information in an attractive and effective way. Most importantly, it's an ad that will catch a potential customer’s attention, and cause them to call or visit you!!
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